Evaluate
Assess product, positioning, pricing, margins, production capacity and market fit.
About Latin Fashion Group
WE BELIEVED IN THE BUSINESS OF LATIN FASHION BEFORE THE MARKET DID.
Latin Fashion Group was created from a commitment to advance Latin fashion as business—not simply as culture, creativity or visibility.
At a time when the commercial potential of Latin fashion was often overlooked, fragmented or underestimated, we made a bet on it. We believed Latin designers, brands and creative enterprises could compete beyond the runway when given access to the commercial structure, relationships and markets required to grow.
Today, Latin Fashion Group bridges creativity and commerce, connecting selected brands with buyers, retailers, strategic partners and market opportunities while developing stronger pathways for wholesale representation, market expansion and sustainable commercial growth.
Our Commitment
FROM CREATIVE INFLUENCE TO COMMERCIAL POWER.
Our purpose is not simply to promote Latin fashion. It is to help build the business infrastructure behind it.
LFG works across the commercial journey—from evaluating market readiness and strengthening wholesale positioning to developing buyer relationships, identifying retail opportunities, supporting market entry and connecting brands with strategic resources for expansion.
We believe the next chapter of Latin fashion will be measured not only by visibility, but by the businesses we build, the markets we enter, the commercial relationships we establish and the economic value Latin fashion creates.
The Market Gap
VISIBILITY CAN CREATE MOMENTUM.
INFRASTRUCTURE CREATES VIABILITY.
Many fashion brands possess product, identity and cultural relevance, yet struggle to convert creative recognition into repeatable wholesale performance.
The divide often appears between the collection and the market: wholesale positioning, buyer-ready materials, pricing discipline, production readiness, qualified introductions, account follow-up, market intelligence and strategic relationships.
Latin Fashion Group was built around that commercial divide.
The Solution
ONE COMMERCIAL PLATFORM.
FROM CREATIVE VALUE TO MARKET VALUE.
LFG coordinates the commercial relationship around each opportunity. We evaluate readiness, prepare brands for wholesale, develop buyer relationships, connect specialized partners and support structured market expansion.
Prepare
Strengthen line sheets, wholesale terms, buyer materials, assortment logic and commercial presentation.
Represent
Develop targeted buyer introductions, meetings, commercial follow-up and account opportunities.
Connect
Coordinate relevant retailers, showrooms, manufacturers, institutions and strategic partners around the opportunity.
Expand
Support market-entry planning, account development and selected new-market opportunities.
What We Do
WE BUILD THE COMMERCIAL PATHWAY FROM BRAND POTENTIAL TO BUSINESS PERFORMANCE.
Represent brands in the market.
Wholesale positioning, buyer development, targeted introductions, commercial follow-up and account-development support.
Connect qualified demand with relevant supply.
Curated brand discovery, buyer qualification, controlled dossier access and private commercial introductions.
Build disciplined pathways into new markets.
Market prioritization, entry strategy, showroom and partner relationships, and commercial opportunity development.
Connect brands with the relationships growth requires.
Strategic partnerships and introductions to relevant business-development resources and growth connections when appropriate.
How the Model Works
LFG OWNS THE COMMERCIAL RELATIONSHIP.
BRANDProduct + Story + Production
→LATIN FASHION GROUPEvaluate + Prepare + Represent + Connect
→MARKETBuyers + Retail + Showrooms + Partners
Manufacturers manufacture. Logistics specialists move product. Showrooms provide market infrastructure. Retailers buy. Strategic partners bring specialized capabilities. LFG develops, structures and coordinates the commercial opportunity.
Founder & CEO
Sobeidy Vidal
Founder, Latin Fashion Group
Founder, Latin Fashion Week®
Founder, Latin Fashion Week®
Building the commercial infrastructure
behind Latin fashion.
Sobeidy Vidal is a pioneer and leader in the global Latin fashion industry. As Founder of Latin Fashion Week® and Latin Fashion Group, she has spent more than 15 years building platforms that connect designers, brands, buyers and partners to create real business growth and lasting impact.
Through LFG, Sobeidy is advancing a new era for Latin fashion—one defined not just by visibility, but by commercial success, global relevance and generational opportunity.
Sobeidy Vidal
15+ YEARSOF IMPACT
30+ COUNTRIESOF REACH
500+ DESIGNERSSUPPORTED
STRATEGIC PARTNERSWORLDWIDE
Our Ecosystem
CULTURE CREATES INFLUENCE.
COMMERCE CREATES SCALE.
Latin Fashion Group operates within a broader fashion ecosystem built across visibility, recognition, industry development, cultural preservation and thought leadership. Together, these platforms create relationships, intelligence and cultural authority that strengthen LFG's commercial work.
Latin Fashion Week
A fashion platform connecting designers, industry professionals and audiences through fashion presentations, market engagement and cultural programming.
Latin Fashion Awards
A recognition platform created to elevate achievement, leadership and contribution across the Latin fashion industry.
Latin Fashion Federation
An industry platform designed to strengthen professional relationships, knowledge exchange and collaboration across the Latin fashion sector.
The Latino Fashion Archive
A cultural initiative dedicated to documenting, preserving and contextualizing the designers, stories and contributions shaping Latino fashion history.
Latin Fashion Authority
A media and thought-leadership platform focused on the business, people, ideas and forces influencing the Latin fashion economy.
The Commercial Engine
LATIN FASHION GROUP
The ecosystem creates visibility, recognition, relationships, cultural intelligence and industry reach. Latin Fashion Group connects those assets to representation, buyers, retail opportunities, market expansion and strategic growth.
Explore Our Commercial Platform →Our Position
FROM CULTURAL INFLUENCE TO COMMERCIAL POWER.
LFG is building a disciplined commerce platform for a fashion economy that already possesses extraordinary talent, culture and influence—but needs stronger commercial pathways between creative momentum and scalable business opportunity.